AI Insights · Timothy · April 2024
Q1 2024 UK Performance of Top Film & Television Apps on Unified Platforms
Explore the latest performance trends of the top five film and television apps in the UK for Q1 2024. Sensor Tower provides a detailed look at downloads, revenue, and active users.
In the first quarter of 2024, the UK's Film & Television app landscape saw varied trends across the top contenders, as reported by Sensor Tower. Here's how the top five apps fared on the unified platform.
Disney+ experienced a significant increase in revenue, peaking at nearly $1.7M at the end of February and late March. Downloads fluctuated, reaching a high of approximately 89K in mid-March, while weekly active users saw a peak of 3.5M in the last week of March.
Netflix showed a steadier revenue pattern, with the highest at over $200K in early January and the lowest at around $167K in mid-March. Downloads saw a slight uptick towards the end of the quarter, with over 70K in late March. Weekly active users declined over the quarter, starting at 6.3M and reducing to 5.7M.
Amazon Prime Video maintained a consistent revenue stream, with a notable increase to $176K in early March. Downloads showed a decline from 93K in early January to around 57K by the end of March. Active users started at 1.9M and slightly decreased to 1.57M.
ITVX saw a mixed revenue trend, with its highest at roughly $278K in late January. Downloads peaked at 82K in early February but dipped to 24K by the end of March. Weekly active users had a significant peak at 475K in mid-March.
Lastly, BBC iPlayer, with its revenue data unavailable, had its highest downloads at over 63K in the first week of January, tapering to 40K by the quarter's end. Active users started strong at 792K but saw a decrease, ending at 654K.
For more insights and detailed app performance metrics, Sensor Tower's platform offers comprehensive analytical data.
